Social Media Marketing

16
Jan

Affiliate Marketing to the Max workshopAffiliate marketing sounds like it’s not for you, right? Well, you probably don’t consider yourself an “affiliate marketer,” but, I’d like to show you how you, too, can make a nice second income using affiliate marketing.

Affiliate marketing is also about growing your own business: selling more real estate, or more life insurance, or getting more clients, etc.

As always, in 3 hours’ time I will spill the beans to you and give you all my secrets on how I make $1,000s every month with very little to no effort.

I know, you’ve heard these kinds of claims before, but I will show you real evidence, of how much money I make, and how you, too, can start making some serious “beach money,” too.

Have you heard of the guy who wrote the book called “The 4-hour Work Week”?

Well, I am on my way of achieving that goal, and I want to take you along for the ride.

Are you game?

Where and When?
January 19, 10am-1pm,
iBizAcademy Training Centre
1253 Silvan Forest Drive, Burlington, ON L7M 0B7
http://goo.gl/maps/4MYC

REGISTER NOW.

Category : Advertising | Email Marketing | Marketing | Online Marketing | Social Media Marketing | Blog
24
Oct

Linkedin for Business workshopLinkedin™, the free online business networking site used by more than 100 million users world wide, is becoming the place to be if you’re looking to grow your business with social media. Chances are you already have an account, but you may not know how to use Linkedin for business to generate leads and grow your business.

I’ve been using Linkedin for business for over 3 years now, and have figured out an easy and effective way to use it to generate about 20% of new business by investing just 10 minutes a day.

Since September 2010 I’ve been hosting a series of hands-on seminars on how to use Linkedin for business, which I call taking Linkedin to the Max! The next session is scheduled for Thursday, November 3, 10am-12:30pm. Start the “new business year” the right way and invest in the social media marketing of your business.

In 2-1/2 hours I will share with you the tips and tricks on how you, too, can use this free online resource to grow your business. Many business owners, just like you, have attended one of the 10 previous sessions of this workshop and recommend it to their connections on Linkedin. Check out their recommendations here.

Many more testimonials can be found on my blog.

It’s a small investment on your part and it’s going to work for you or you get your tuition back, no fuss. (I have yet to receive a refund request…)

Register on line or if you prefer to pay by cheque call 905-844-4247 or toll-free 1-877-ibiz-269 to reserve your seat (reg. bus. hours please)

I hope you can make it,

Boris Mahovac R.G.D.
e-Marketing Coach, Web Developer and Speaker

P.S.
Free bonus educational audio CD is included with your ticket.

Category : Business Networking | Marketing | Online Marketing | Social Media Marketing | Blog
3
Oct

Linkedin to the Max workshopLinkedin™, the free online business networking site used by more than 100 million users world wide, is becoming the place to be if you’re looking to grow your business with social media. Chances are you already have an account, but you may not know how to use Linkedin to generate leads and grow your business.

I’ve been using Linkedin for over 3 years now, and have figured out an easy and effective way to use it to generate about 20% of new business by investing just 10 minutes a day.

Since September 2010 I’ve been hosting a series of hands-on seminars on how to use Linkedin for business, which I call taking Linkedin to the Max! The next session is scheduled for Thursday, October 6, 10am-12:30pm. Start the “new business year” the right way and invest in the marketing of your business.

In 2-1/2 hours I will share with you the tips and tricks on how you, too, can use this free online resource to grow your business. Many business owners, just like you, have attended one of the 10 previous sessions of this workshop and recommend it to their connections on Linkedin. Check out their recommendations here.

Many more testimonials can be found on my blog.

It’s a small investment on your part and it’s going to work for you or you get your tuition back, no fuss. (I have yet to receive a refund request…)

Register on line or if you prefer to pay by cheque call 905-844-4247 or toll-free 1-877-ibiz-269 to reserve your seat (reg. bus. hours please)

I hope you can make it,

Boris Mahovac R.G.D.
e-Marketing Coach, Web Developer and Speaker

P.S.
Free bonus educational audio CD is included with your ticket.

Category : Business Networking | Marketing | Online Marketing | Social Media Marketing | Blog
31
Aug

Linkedin to the Max workshopLinkedin™, the free online business networking site used by more than 100 million users world wide, is becoming the place to be if you’re looking to grow your business with social media. Chances are you already have an account, but you may not know how to use Linkedin to generate leads and grow your business.

I’ve been using Linkedin for over 3 years now, and have figured out an easy and effective way to use it to generate about 20% of new business by investing just 10 minutes a day.

Since September 2010 I’ve been hosting a series of hands-on seminars on how to use Linkedin for business, which I call taking Linkedin to the Max! The next session is scheduled for Thursday, Sep. 1, 10am-12:30pm. Start the “new business year” the right way and invest in the marketing of your business.

In 2-1/2 hours I will share with you the tips and tricks on how you, too, can use this free online resource to grow your business. Many business owners, just like you, have attended one of the 10 previous sessions of this workshop and recommend it to their connections on Linkedin. Check out their recommendations here.

Many more testimonials can be found on my blog.

It’s a small investment on your part and it’s going to work for you or you get your tuition back, no fuss. (I have yet to receive a refund request…)

Register on line or if you prefer to pay by cheque call 905-844-4247 or toll-free 1-877-ibiz-269 to reserve your seat (reg. bus. hours please)

I hope you can make it,

Boris Mahovac R.G.D.
e-Marketing Coach, Web Developer and Speaker

P.S.
Free bonus educational audio CD is included with your ticket.

Category : Marketing | Online Marketing | Social Media Marketing | seminars | Blog
3
May

Linkedin, the social media site for professionals has established itself as the place to go for service professionals, solopreneurs and small business owners to generate leads and build their business.

I’ve been using Linkedin actively for 3 years, and have found it to be an extremely powerful lead-generation tool, especially for self-employed service professionals, but it works equally well in creating new business opportunities for all kids of businesses.

Linkedin seminar: register todayRecently I asked members of Linkedin how much new business they generate and 57% said: Zero! Frankly, I am not surprised. Linkedin is getting bigger and more feature-rich, so the learning curve for new users is getting steeper and steeper. Because of this many people open an account and then get discouraged when they start exploring the site. Unfortunately, it is not immediately apparent how can one use Linkedin to get more clients.

If you’re struggling with making Linkedin work for you, come to my popular 2-1/2-hour workshop *Linkedin to the MAX* and learn my secrets. Click here to register today for the next session on May 5.

Jim WhiteHere’s one participant’s testimonial — Since participating in your Linkedin to the Max! workshop, I have been expanding my list of connections, and have already seen positive results. I have made some great connections that could result in business opportunities. Your workshop presentation was clear and very informative. Even I, a self-proclaimed “techno-idiot”, learned a lot, and have started to put some of your recommendations into practice. – Thank you!! — Jim White (click this link for more testimonials for my seminars)

Boris Mahovac R.G.D.
iBizAcademy – Online Marketing For Small Business
iBizAcademy Training Centre
1253 Silvan Forest Drive, Burlington, ON L7M 0B7
map

Category : Business Networking | Marketing | Online Marketing | Social Media Marketing | Blog
28
Mar

Addressable advertising

I read an interesting piece over at Marketing Magazine recently. It discusses cable company Cogeco and their move into “addressable advertising” next year in a pilot scheme throughout limited households.

If you’re not familiar with addressable advertising, it’s the method of using far more targeted ads based on location and demographics. So, certain areas may be more affluent while other areas may be more working class.

What Cogeco’s aiming to do, via their pilot on local cable channel CHCH, is to test out targeted advertising and send out ads that are geared to someone’s specific address.

So, for example, someone living in an affluent are of the Golden Horseshoe – the area of south Ontario, Canada, where the scheme will be piloted – will see ads for luxury cars. Those living in a less affluent area will see ads for minivans or compact cars.

The goal is clear – if people are to buy something, they’re more likely to buy what’s in their cash range.

Targeted or Taking Aim?

It’s a great idea – although I’m not too sure if closing your potential customers off by ignoring them due to current financial status is a great idea. Everyone has aspirations, right? And what better way to aim for a goal than seeing something to aim toward (like a more luxurious car, or nicer home, or bigger vacation)?

There’s also the problem of the demographics. Just because someone lives in an affluent area doesn’t necessarily mean they are affluent. They could be working their asses off to pay the higher mortgage, and have little-to-no fluid cash.

Additionally, is the affluent neighbourhood made up primarily of younger people, or the “reward year boomers”? The latter category are people that have worked their lives to become affluent and now have time to relax and enjoy their savings. So they’d be perfect – but if that’s just a small part of the audience, will addressable advertising be successful?

Without seeing exactly how the company putting the plan together for Cogeco has come up with their information, it’s hard to say. Using Invidi’s Advatar system, it may be that they have all the information they need for the pilot to be a success. While the system looks perfect for showing when a TV is on and what’s being watched, it’s less clear how demographics and spend power is determined.

Of course, one of the ways Cogeco (and others like them) could really target an audience (along with the addressable advertising platform) is to combine the project with social media.

People, People, and More People

Because social media is such a perfect tool for not only messaging your target audience, but actually finding out if they’re in your sights to begin with, it makes perfect sense to combine the offline cable advertising with online and social network promotion and focus.

Facebook

For example, using something as simple as Facebook Advertising can allow Cogeco and their partners to gauge how many people in their target audiences (affluent and otherwise) will be in the Golden Horseshoe area.

Facebook Advertising

If you base an ad on the cities that will be targeted (from Marketing Magazine’s article), then you have just over 917,000 people living in the Golden Horseshoe between 18-64 years of age (both sexes). But not a lot of 18-year olds will be affluent, so change that age to 30-64 and the audience drops to just over 600,000.

Let’s say it’s a sports car – that’s going to appeal primarily to men (sorry ladies!). Making the age between 30-50, and male demographics only, shows a return of just under 217,000 (quite the drop).

However, it shows that there’s the potential for a Facebook ad campaign to highlight what’s coming via CHCH (and at a far lesser cost than say, a print ad campaign or TV one). So, use a Facebook ad to drive traffic to a landing site that explains what the project is about, and get people to sign up there as well with more detailed information (including available spend power and likelihood of spending through targeted ads).

Twitter

While the audience on Twitter is a lot less than Facebook (particularly in the demographics and locale that Cogeco is piloting), there are still 5,500 registered users on Twellow (the Twitter Yellow Pages).

But this is just for registered users. Go to Twitter Search and start using it for highlighting the areas of interest and what’s being said about ads over there, and it begins to give you a very focused look at the likelihood of certain ads working while others, not so much.

For instance, a tweet from Hassan Al-Ghareib popped up from a search I did on some terms that the addressable advertising audience might be interested in.

It complains about a new de-icing solution that obviously isn’t working (Canadian winters aren’t very car-friendly). So, if I’m an auto parts store, I know I may have an in there with Hassan and others like him. I find out where Hassan lives (Toronto area), do some more searches to see if others are having similar issues, and then make sure my ad runs in that locale. The fact that Hassan’s in marketing at Samsung helps, too, from a word-of-mouth viewpoint…

Oh, and using Twitter advertising to direct people like Hassan to the CHCH channel is just a simple addition to complement the addressable advertising.

And don’t forget you have the likes of YouTube (visual ads) and BlogTalk Radio (audio ads), as well as mobile advertising (a whole other topic of discussion and the perfect partner for social media). Add these guys into the mix and you really begin to get full-on addressable advertising.

It’ll be interesting to see how the pilot scheme from Cogeco works, and if the statistics – cost versus return for advertisers and awareness of consumers – will be shared. Hopefully they will – it’s a brave new path and one that deserves to work.

And with a little help from social media, it could have an even bigger return… Stay tuned!

image: Dreamer7112

Category : Social Media Marketing | Blog
7
Mar

WonderMoms is an on line resource website for parents – We call it our on line destination for Moms and Dads from the GTA area. We offer plenty on WonderMoms from,

*Content, we have articles written by professionals and digital Moms and Dads – encourage guest blogs.

*Events for the Community, we help support local community events

*Contests and Giveaways, WonderMoms hosted a lot of fabulous giveaways with Brands and Business’s. It is a great way to showcase your business and or product with our readers

*We are heavily involved in Social Media and engage with our followers. You can find us on Twitter at WonderMoms and also on Facebook . Our site link is WonderMoms.ca

Our goal is to engage, learn, network and grow with the Oakville Business Network members.

Thank you

Tamara

Category : Advertising | Article Writing | Business Networking | Social Media Marketing | Blog
19
Oct

Linkedin is one of the most important online networking sites for professionals, with 80 million members worldwide*. If you’re not a member yet, please check out my Linkedin profile and join today.

I’ve been actively using this networking site for just over two years now. Today I can safely say that my business would be significantly different without it, as I use Linkedin to generate about 20% of my business income. About half of that is comes from existing clients, and the other half represents new business coming from new clients.

Although Linkedin can be used for job search, or simply to join alumni networks and groups, I will share some of my tips and strategies on how to use Linkedin to boost your business, especially if you’re a self-employed service professional.

Part of my business here at the iBizAcademy is teaching and coaching and as many who have attended my live workshops and seminars testify, I teach social networking in plain English, so that even technophobes can apply the new skills immediately.

How To Use Linkedin Polls to Help You Make Better Business Decisions

There are many ways to use Linkedin to grow your client base, but today I will focus on one, lesser-known “application” called Linkedin Polls.

As I always do in my workshops, I will use a real-life example of how I used Linkedin Polls to leverage the collective wisdom and experience business professionals to help me make my own business decisions.

When I started hosting my live training seminars, I thought that weekdays would probably work best, and I picked the 10am-1pm time slot. I figured by 10am people can finish their morning chores, such as driving kids to school, and be ready for business. However, when I started promoting my seminars, occasionally I’d get a reply from someone who is interested in attending but the time didn’t work for them, so they asked if I did any evening classes.

click here to see poll resultsWell, this got me thinking that perhaps my own preferences may not be the same as other peoples’. So how can you figure out what other people think? Ask them! I used the Linkedin Poll application and asked them one simple question: If you have 3 hours to invest in a training seminar to help you boost your business, WHEN would you be most likely to attend? I then sent the link to this poll to my connections and received 58 responses (20% of my connections responded). I was relieved to learn that 48% of respondents did in fact prefer the weekday 10am-1pm time!

So next time you need to make a business decision tap into the collective wisdom of Linkedin members.

To learn more about how to use Linkedin to get more clients subscribe to my blog, or join me at the next Linkedin to the Max! workshop.

*As of Oct. 2010

Category : Social Media Marketing | Blog
25
May

In this video Eric Laffoley of Creative Discovery, shares a testimonial:

I came to this seminar with very little information on social networking — I thought it was something very confusing, and I’ve really have been avoiding it!

After completing the seminar, I understand the concept, I understand the value, and we’ll definitely move in this direction as far as expanding my business, expanding my client base, and ultimately, expanding the level of business I am going to do this year.

Learn more about what you can learn about generating leads and closing more sales! And remember, as a member of my networking circle you can save 15% off tuition — just use the discount code “net15″ in the shopping cart.

Category : Blogging for Business | Email Marketing | Social Media Marketing | seminars | Blog