Blogging for Business


Social Media Tools & Strategies Unconference
Hosted by
Oakville Business Network

Topic: Learn how to use social media tools and strategies to help grow your business

When: Saturday March 19th, 8:45am-12:00pm

Where: Raymond James, North Shore Wealth Management, 1100 Walkers Line, Burlington (at QEW)

Registration: Cost is $10, click here to register (seating is limited)

Format: An unconference where attendees, along with the facilitators, decide the topics to be discussed and the order of discussion at the begining of the morning. Anyone can propose a topic or discussion and present, too. Spontaneity is planned for. There is room to adjust to what attendees want or need. We will have 3 sessions of approximately 45 minutes each where attendees will have a choice of discussions to attend. Come prepared to share your knowledge.

Suggested topics: twitter 101, how to use tweetdeck, using facebook for your business, how to use the Oakville Business Network blog (wordpress), using LinkedIn to expand your network, how to use social media on your smart phone, introduction to facebook, blogging, how to write a blog, search engine optimization and anything else you can think of.

Please leave topics you would like to hear or present in the comments below.

Hope to see you there,

Best regards,

Mark Mulholland
Insurance Agent
Raymond James Financial Planning Ltd.,
North Shore Wealth Management

Category : Blogging for Business | Blog

In this video Eric Laffoley of Creative Discovery, shares a testimonial:

I came to this seminar with very little information on social networking — I thought it was something very confusing, and I’ve really have been avoiding it!

After completing the seminar, I understand the concept, I understand the value, and we’ll definitely move in this direction as far as expanding my business, expanding my client base, and ultimately, expanding the level of business I am going to do this year.

Learn more about what you can learn about generating leads and closing more sales! And remember, as a member of my networking circle you can save 15% off tuition — just use the discount code “net15″ in the shopping cart.

Category : Blogging for Business | Email Marketing | Social Media Marketing | seminars | Blog

As if you needed any more reasons to attend one of my highly acclaimed business training seminars, I am adding another one: attend any Contacts2Clients business seminar in April, May or June, and you will be entered into a draw for a chance to win an Apple iPod Nano with video, a value of $190 (with tax included).

My 3-hour seminar will give you tools and knowledge to use the internet to generate leads, build relationships and close more deals using simple online marketing strategies: business blogging, social media networking and opt-in email marketing.

attend contacts2clients win iPod Nano

Click here to learn more about the seminar, see testimonials and to registerRegister Now

Contest rules are simple: attend one of my paid training seminars and each time you attend you will be entered to win the grand prize. The grand prize is one Apple iPod Nano in orange. Only one grand prize will be awarded at the final seminar in June when all attendees’ names will be entered into the draw. Your chances of winning the grand prize will depend on: how many times you attend a Contacts2Clients seminar, and on the total number of attendees. The prize will be drawn by computer at

Category : Blogging for Business | Email Marketing | Marketing | Online Marketing | seminars | Blog

In this video Cheryl Scoffield of Executive Sales Support, shares a testimonial:

I’m here today at Boris Mahovac’s Contacts 2 Clients, how to use social networking and bloggingawesome! Every time I come to Boris’s event I always learn something I can apply right away in my business to help me drive traffic to my web site. So, it’s awesome, and I’d recommend that you come.

Learn more about what you can learn about generating leads and closing more sales! And remember, as a member of my networking circle you can save 20% off tuition — ask me how.

Category : Blogging for Business | Email Marketing | Marketing | seminars | Blog

Google is planning on updating their indexing algorithms in 2010 to add more emphasis on social bookmarking. In other words, Google will now not only look at how many quality back-links lead to your pages, but will also take into account the number of Twitter mentions, Facebook updates and Linkedin status updates which link to your pages (so, please, retweet this using the link in the upper right corner of this post).

One thing you need to add to your site (blog, preferably) are simple ways visitors can “share and bookmark” your pages (blog posts) to places such as Facebook, Linkedin and Twitter, also Digg, Stumbleupon and others. This is easy if your site is a blog, there are a number of ways to add this functionality by adding a plugin to your WordPress-powered blog. Other blogging platforms also have similar solutions you can readily use.

If you have questions about blogging and social networking, you can start by reading this low-cost introduction. I’ve arranged a special $10 OFF for you as my networking buddies! For only $7 you will find easy-to-read information about basics of business blogging and online marketing.

Category : Blogging for Business | Blog

Do you write articles? Do you post them to your own blog sites and to article directories? If you answered ‘no’ to any of these questions, all I can say is Do it now!

Nowadays, the importance of having your own articles is huge. As a small business owner or solopreneur, to publish your own articles is going to be one of a handful of sure-fire ways to promote your business, today, tomorrow and for years to come – on auto-pilot.

Your own articles will create links to your web site, boost your search engine ranking, which in turn builds traffic of highly-targeted visitors to your site, who sign up for your ezine, and then, down the road, when they get to know, like and trust you, become your clients or customers. Do you see where I am going with this?

Although the main reason you would write an article is to give away useful information to your audience, your own primary interest is to use articles as a vehicle to promote yourself. Therefore, online articles have a somewhat different structure and requirements than articles written for magazines or other printed media.

Ideally you will write the articles yourself, so that each article will have your authentic voice; or you can have them written by a hired copywriter – either way, there are certain elements that must be present in the articles to make them successful marketing pieces.

1. Keywords, Keyword Phrases and Keyword Density

TypewriterMillions use the Internet daily to find information. They will find your article if you use relevant keywords in your copy. For example, if you are a wine maker, write articles about wine: how to select wine, how to make it yourself, or how to pick a good winemaker, how to store it, etc. If you are a computer safety expert, you will write about protecting your PC, how to pick the right tools, how to practice safe web surfing, etc.

Once you find the right keywords and keyword phrases, use them throughout the article, and also use related keywords and phrases. This will give the article sufficient keyword density. Please note that search engines, as well as people, may ignore your article if its keyword density is too high, in other words, if you keep repeating a keyword just for the sake of building density (this is called keyword spamming). A balance is what’s needed here, and with some practice you’ll get it right.

There are many on line tools that can help in finding the right keywords and phrases related to your area of expertise. Find the right keywords and half of your work will be done.

  • Google Suggest
    You start typing a keyword, Google will suggest other words to complete a keyword phrase, based on its database of searches people used in the past.
  • WordTracker
    This subscription service is probably the best commercially available tool out there. For serious publishers, web masters, and SEO specialists.
    Free downloadable software for Windows that lets you research keywords.

2. Quality Content

Always keep in mind that you’re writing for the human audience first, search engine robots and spiders second. Don’t just throw a bunch of keywords plus some filler copy together and call it an article! You need to write in such a way that your audience will be educated, and hopefully entertained. Write in a conversational manner, but be professional – think “business casual” in written form.

Your written piece is not a thesis, so don’t write long sentences and paragraphs. Convoluted sentence structure or obscure words don’t make for a good read. You don’t write to impress your peers (or competition), but to provide information to your target audience.

Do I need to say you must use correct spelling and good grammar? If you want people to regard you as an authority in your field, your writing style should reflect that authority.

A quality article will boost your expert status. With expert status comes trust, and the more people trust you, the more likely they will be to hire you or buy your products.

3. Links in Articles

Finally, one last crucial component of your article are links. As part of your general SEO strategy, you can create links to your own web site or blog, especially if you’re planning on posting the same article to article directories. These incoming links contribute to your site’s page ranking with search engines.

Depending on where you post your article – on your site only, or to article directories – your latitude in creating links will vary. Let me explain.

Some article directories limit the number and/or type of links you can use. For example, you may not be permitted to link to other web sites using your affiliate link, but it may be OK to link to the same site, indirectly, via your own custom domain name.

Let’s say you are an e-commerce consultant and you offer shopping cart solutions. You could sign up with KickStartCart as an affiliate, and then register a domain such as, and set up a redirect to KickStartCart using your affiliate link.

At the very least, article directories will allow you to place links in your “resource box,” or signature, which is usually a single paragraph that goes at the end of your article, where you can freely advertise your business. Here’s a good example of a resource box:

Urszula Szychowska publishes the free Health in Layman’s Terms monthly ezine to help you stay youthful, healthy, vibrant and active for the rest of your life – naturally. Sign up today and receive a free special report “Glutathione – Essential Antioxidant, Immune Booster and Detoxifier.” More info at

If you are posting the article to your own site, or broadcasting it via your ezine, you have complete freedom in hyper-linking.

A very important note: search engines prefer links that contain keywords (I think people do, too). For example, this link to a world-class hosting company with a local touch is better than saying: If you need world-class hosting company with a local touch, click here. BTW, this technique applies to any web page, not just your articles.


We are all hungry for information, and the Internet is where we find it. You are there to provide it in the form of articles and blog posts. Start blogging today!

Category : Article Writing | Blogging for Business | Email Marketing | Marketing | Blog